I ll do a simple explanation of the golden ratio here and put the mathematics at the bottom of the page. I know from the look on my students’ faces that maths can be utterly boring. Here's the ratio:
Before you switch off, the golden ratio basically means that when you have a rectangle, the width is about two-thirds that of the length, 1.618 to be more exact. Like the rectangle below:
And the golden ratio also works in architecture. Look at this:
I know you thinking what about the IPad or IPhone. Did Jobs know about the golden ratio, or more accurately, did his designers inform him about the golden ratio? I remember reading on the side of a ream of paper one of his quotes:”Design is more than looks, it is how something works, how it feels”. Perhaps he was trying to say ‘Form follows function’ – a slogan we have here at Teakmills use. It translates into Latin as ‘formam sequitur functionem.'
Does that mean the golden ratio doesn't apply, or that the exception proves the rule? To answer - if you spent some time on it, you will discover where the golden rule was used. Compare it with the Porche logo.
Would it help if we do a set of pepper mills - that gives as 8 inches in height and about 5 in width. We're getting closer.
What about the head and body – could it fit the ratio – I'm bending the rules a bit here. The golden ratio applies to a rectangle – length and breadth, not to two lengths, but its interesting to see if I could do the body 1.68 times that of the head – and the answer: Yes, close - very close!
And here's the solution – the golden ruler. How does it work? Simple. Take a ruler, say 10cm long. Now multiply it with the golden number 1.618
10 x 1.618 = 16.18
16.18 x 1.618 = 26.18
26.18 x 1.618 = 42.36
And you end up with a ruler looking like this:
Now you ask me why don’t the big names use the golden ratio to design a cutting board. After all, it would be perfect to fit a cutting board into a rectanglethat follows the golden ratio. My answer, I don’t know, but I do. Look at my cutting board, steak board and serving tray – they all follow the golden ratio. And it works, they're perfect! Customers see them and they buy them! No wonder I call them the perfect cutting board.